Fuji sends a treat to X10 early adopters

February 4, 2012 § Leave a comment


If you bought the X10, Fuji's new retro-styled point & shoot as soon as it was released, you may be the type of photographer who'd enjoy using something as quaint as a cable shutter release. So Fuji just sent this $8 accessory to those customers.

The only thing they could have done better is sending it earlier, so customers could have used it during the holidays. Then the camera could have been a conversation piece at family gatherings — no small thing in a market of DSLR v. IPhone.

As a biz school autodidact, I'd love to know what analytics they're basing this on and what they're expecting to happen. But as the husband of one of their customers I'm just impressed at the gesture.


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