Annointed.

March 14, 2011 § Leave a comment

Hodgman_tweet

The Offending Brownie « TinyPants — tiny pants. big ideas.

March 13, 2011 § Leave a comment

I made Smitten Kitchen’s White and Dark Hearted Brownies tonight. Hubby was less than pleased. Oh, what it must be like to be married to a blogger.

brownie

I, on the other hand, was quite pleased with my first foray into the brownie world. (Honestly! I’ve never even made them out of the box!) The “offending” brownies are quite delicious, and as I suspected the blondies are right up my not-so-into-chocolate alley.

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20110312-DSC_7628

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Living in a blackboard paint jungle

March 7, 2011 § Leave a comment

Img_20110307_085235

By Anonymous

The wrong approach to publicity for Kathryn Schulz, aka. @wrongologist?

March 6, 2011 § Leave a comment

A couple of nights ago wifey and I were burning through some video podcasts on Apple TV and I, recognizing the author from some vaguely remembered recent audio podcast, pressed play on this:

Then, this morning, I discovered a bonus episode of PRI’s Technology Podcast featuring Schulz (note that at the link there they credit the video above wrongly, but delightfully under the circumstances, to TED). I listened to it right away.

So that’s 1 video and 2 audio podcasts and roughly an hour I’ve now spent with the author. It was all free and fascinating and you should totally go buy her book.

But I won’t be buying it. And I’m not likely to ever read it. I feel like I get it already.

It’s an interesting problem.

No summary, review, or interview can substitute for personal engagement with well-crafted prose and a compelling story. The selling of literature is a perpetually frustrated act, as it can only ever allude to an experience that’s inherent in the medium of the book. Novelists, poets, and the like can’t get too much exposure because exposure doesn’t diminish the value of engaging with their work directly.

But popular non-fiction authors have a curious problem. What they’re selling is a mix of information and perspective, neither of which strictly needs to be conveyed to the audience in the form of a book. 

If I tell you that Malcolm Gladwell’s 2005 bestseller Blink is about how human beings can actually make really good decisions and gather huge amounts of information with no deliberation at all, you feel like you’ve read the first chapter. If you hear him talk about the study where analysis of the diction and tone of couples arguing indicates whether they’ll get divorced, you’ll feel like you’ve read another chapter. If you read an interview with the author that mentions the art experts who could tell a fake from the genuine article in a proverbial blink, you’ve pretty much got the idea of how the book goes.

And this is Malcolm Gladwell we’re talking about: the guy who wrote the book, as it were, on releasing the kinds of non-fiction bestsellers that burn for years on sales charts and in public consciousness. So if he’s writing in a genre that doesn’t sell efficiently… wow.

How to entice readers by giving away the goods of popular non-fiction on a sample basis — by giving lectures and interviews, guesting on podcasts, etc. — without giving the audience a feeling of (false) satiety isn’t something anybody’s figured out quite yet. And really, they probably never will. These books exist as books not because the nature of their art demands this form, but because the book was the right technology at the time for enabling the author to profit from the dissemination of their ideas. This all came about in the days before podcasted TEDtalks.

For authors committed to the book as an economic vehicle, I think someone needs to start a publicity business based on segmenting audiences to reduce the number of touches while maximizing the impact of each touch. How? If I knew how to do that, I’d do that. But my hunch is that there’s value in knowing the degree of audience overlap between two channels, and that there’s an optimal arrangement of topics to cover in each channel group (or at least, a means to organizing a book tour so everyone gets an equivalent little sample-size glass of milk and nobody walks away feeling like a dairy farmer).

Or I could be completely wrong. 

But if I can learn from being wrong, then it’s okay. I got that from Schulz’ book.

Something @CharlieSheen and I have in common

March 3, 2011 § Leave a comment

In the mid-90s, I starred as the relentless sheriff in “That Darn Priest”, a biting satirical look at Graham Greene’s classic novel The Power and the Glory, the story of a catholic priest on the run from the law in fascist Mexico. An instant high school cult classic, “That Darn Priest” spawned the catch phrase “¡oy oy oy! ¡Mi testiclos!” and earned me a failing grade on that particular assignment in my grade 12 English class.

And Charlie Sheen recently starred in this: http://goo.gl/X4OiN

Clapping music

February 26, 2011 § Leave a comment

Lee Marvin. Angie Dickinson. Steve Reich.

What’s not to like?

Bookstores need more money, less mouth

February 24, 2011 § Leave a comment

Wolfgang Books. Phoenixville, PA.

The bookstore I co-founded and built from the acquisition of a single rare book is closing at the end of March. Wolfgang Books has been a mainstay of the Philadelphia area for the last five years. It has won four consecutive “Philadelphia Hot List – Best of Philly” awards and has never been shy of good press. Any walk of bibliophile can find something at Wolgang’s. Rare, used and plenty of new titles are to be had. Of the new titles I’d say 80% are from indie publishers and 100% are chosen by the bookseller.

That’s a lot of talk. Since my former business partner, Jason Hafer, to whom I sold my half of the company, announced that he was going to close the store because of slowed sales (and they are slow) I have heard a lot more talk. No doubt he’s heard still yet more.

“Was there no way to save it?”
“Are e-books killing bookstores?”
“I thought with Borders retreating it might get better for indies.”
“I always mean to go in but forget to.”
“These are hard times.”
Amazon, Amazon, Amazon…”

Someone recently told me that they love the store and wished they had bought more books there — but Amazon, they said, was just too cheap. Not in the mood to accept their expiation I decided to tell them that the situation they just described was a major reason for the store’s closing. They acknowledged my point and proceeded to ask me if I knew whether the rare & collectible books were going to be on sale. Apparently paying full-price on front list paperbacks was too much of a hardship for him. Getting 40% off on a first edition of Celine, well, that right there fit snugly into the budget. Hell and damnation.

The other day I read a pair of articles about Borders “retreat” and found the same sentiments on display.

Tim Feran in the Columbus Dispatch writes:

Book-loving bargain hunters last weekend jammed the Columbus Borders locations slated to close as part of the company’s bankruptcy filing.

Parking lots at the two stores, at 4545 Kenny Rd and 6670 Sawmill Rd., were so crowded at times that would-be shoppers couldn’t find a space, several people said.

“I tried to stop by a few times Saturday, but there was no parking,” said Marie Gherghei of Columbus, who visited the store on Kenny Road. “My boyfriend and I finally were able to find parking Sunday. The store was packed full of shoppers.”

Later Feran describes the frustrations of one of the bargain-hunters:

“Most everything I looked at — books and DVDs — was 20 percent off,” said Gary Daniels of Columbus. “That’s still significantly more than I want to pay when I can get much better deals on Amazon Marketplace, eBay and at Half Price Books without waiting in line.”

The blood in the water was apparently enough of an attraction, but seeing prey that was only moribund was not enough to get a bite. I don’t blame Gary Daniels for not buying a DVD for 20% off because he showed up hoping for some far greater savings. I am curious about the packed parking lot and circling cars. I am doubly amazed that people couldn’t find parking and had to (and did) try again on another day. Most of all I wonder about a store packed to the gills in late February, a murderous retail month, that was formerly so devoid of customers that it was … closing.

Apparently the readers are there. Apparently their credit cards are not as yet still red hot from the recent holiday season. These are readers, I should add, of the physical book. I mean, this wasn’t a Sears closing and people weren’t climbing over themselves to get a microwave, washer & dryer or much-needed replacement for an ancient refrigerator. These were books.

Indie bookstores pride themselves on their ability to champion things. The other article I recently read was by an Australian bookseller who observed that Australian writing is not generally well-represented throughout the publishing world and that an indie Australian store is one of the few places sensitive to that situation. Granted, indies can sometimes be  prone to translating their sensitivities into a “tin cup” strategy of feeling entitled to customers that they may not always be competitively wooing.

After readings about a bustling Borders and being asked about discounts on rare books I’m prepared to give it all (economy, e-books, Amazon) a pass in my mind. Instead I think some realizations need to be made about how and where we’re spending our book-buying money. Sincere guilt at passing on your beloved bookstore is a start.

It will not however keep the lights on and the shelves stocked. Just so you know.

So let’s sum up: Paul Oliver’s bookstore would have fared better if customers felt guilty about not shopping there; what’s on the shelves should be good enough for the customers because 100% of it was selected by the bookseller; and customers should be berated for buying identical goods from someone else at a lower price.

If his aim was to mitigate the pain of his store’s closing, he’s right on target.

Italian Spiderman

February 19, 2011 § Leave a comment

Poetry

February 16, 2011 § Leave a comment

Img_20110215_191455

I love this cover beyond reason.

Because he was bad.

February 13, 2011 § Leave a comment

Noticing this weekend that the prevailing rhetoric in vaguely liberal circles around the ousting of Hosni Mubarak seems to pretty neatly parallel how conservatives talked about toppling Saddam Hussein.

The ideological formulation goes something like this:

  • That guy is bad!
  • The people don't like him!
  • Uh… er… freedom!

The armchair scholars add:

  • Isn't it crazy how our government used to like this guy? [insert picture of diplomat from your country shaking hand of demonic despot]

And in case you start to lose your focus, remember:

  • Anyone who talks about power vacuums and regional instability is a tyrant-lover.

Or to put it another way, after an 8-year wait it's the blue states' turn to pretend to understand and care deeply about politics in the Arab world.

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